Continuous improvement: quality improvement of products and organizational productivity.

Profitability of company: company’s finance growth

Customer satisfaction: satisfying people and contribution and other customers of company.

Being purposed: Good teamwork and having empathy in matters relating to organization.

Mutual respect: respecting each other’s character and work and emotional support in all departments of organization.

Loyalty: having the spirit of loyalty and not leave it.

Motivation: having incentive to work with progress and competition at work.

Training: learn from others and training your own knowledge and experiences to others.

Accountability:  having the spirit of accountability about measures clearly